Product Pricing Calculator

Selling price using cost-plus pricing: Price = Total unit cost / (1 − Margin%). Total unit cost = variable cost per unit + fixed cost allocated per unit.

Margin = profit / selling price × 100%. Markup = profit / cost × 100%. For the same profit amount, margin is always lower than markup.

Fixed costs (rent, admin salaries) do not change with production volume. Variable costs (materials, direct labour) increase proportionally with units produced.

The break-even price is the minimum price at which the business does not lose money — equal to the total unit cost. Selling below this price generates a loss.

The higher the target margin, the higher the price for the same cost. 20% margin → price = cost / 0.80; 50% margin → price = cost × 2.

In wholesale, margins are typically lower (5–20%) because volumes are higher. Adjust the planned sales and margin in the calculator to see how the optimal unit price changes.

No. The calculator works with net prices (excl. VAT). If you are a VAT-registered seller, add the applicable VAT rate to the net price.

Estimate fixed costs from historical financial statements or a cost plan. Include: rent, admin salaries, insurance, depreciation. Refine as you gather real data.

No separate field — include fixed marketing costs (platform subscriptions, salaries) in monthly fixed costs. Variable marketing costs (sales commissions) go into the variable cost per unit.

The calculator is designed for one product or a homogeneous group. For a portfolio of different SKUs, calculate each product separately or use more advanced cost models (e.g. ABC costing).